This module introduces user journeys and why they matter in UX. You'll explore how mapping experiences from the user’s point of view helps uncover pain points and drive design decisions.
With clear insights, it’s time to build an improved experience. This lesson focuses on creating future-state journey maps and aligning them with product strategy.
Key concepts include:
Sketching the ideal experience while staying realistic
Scenario planning: how the same journey differs across user types
Aligning user goals with business goals
Communicating future-state journeys to your team and leadership
You’ll develop a polished future-state map for the journey you worked on earlier. You’ll also learn how to use storytelling to explain how the new journey improves the user experience and drives better outcomes.